Rohan : The Golf copywriter

Most agencies want to sell you "branding." They want your ads to look like a clean, sun-drenched Sunday at Augusta. They want "awards." I want your customers' credit cards.

 

That is how your copy should feel. I don’t write "polite" golf copy. I marry visceral, evocative storytelling with ruthless direct-response techniques. While the "branding" guys are worried about the color of your logo, I’m focused on:

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• The Pull: Forcing the reader to stop scrolling and start feeling the "itch" to buy.

• The Persuasion: Making your product feel like a forbidden necessity something they need to own right now.

• The Payoff: Getting them to pull their wallet out of their pocket before they even realize they’ve finished the page.

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Golf is a game of etiquette, but business is a game of conquest.

 

If you want to stay in the clubhouse and talk about "brand awareness,"

I’m not your guy.

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But, if you want copy that works like a high-stakes gamblecopy that isn't afraid to be "dirty" enough to get the job done then we need to talk.

 

I don’t care about "pro-style" aesthetics if they don't help the bottom line. I’m here to help you make more money, period.

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My copy doesn't just ask for a response; it demands one. Whether it’s capturing an email or closing a $5,000 sale on the spot, I write to win.

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